Ja! Nein! Yes! No! Swiss Posters for Democracy

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COD: 9783037786611 Categorie: ,


Codice: 9783037786611
Titolo: Ja! Nein! Yes! No! Swiss Posters for Democracy
Autore: Richter Bettina (Hrsg.)
Editore: Lars Müller Publishers
Anno: 2021
Argomento: grafica
Categoria: LIBRO
Sotto-categoria: Arte e spettacolo

Informazioni aggiuntive


The Swiss population is called upon to participate actively in political decision-making processes through regular campaigns. These campaigns are often concerned with issues that heat up the emotions and lead to ideological battles. Swiss campaign posters, which have influenced opinion making since the beginning of the 20th century, bear testimony to direct democracy. This special form of political propaganda-prominently associated with Switzerland-is a sensitive indicator of socio-political moods and reflects both national mentalities and global tendencies.Yes! No! Posters for Democracy reveals the visual argumentation strategies and rhetorical approaches that have shaped the Swiss campaign poster from 1918 to the present. Cliched exaggerations, undifferentiated simplifications, a repertoire of drastic motifs and abridged slo- gans correspond to the laws of the medium, which is oriented towards a manipulative appeal to the masses. Appeals to a sense of unity focus primarily on emotion